1. Public health, midwifery and government policy -- 2. Health promotion and the midwife -- 3. Factors affecting health promotion -- 4. Using health promotion models and approaches in midwifery -- 5. Evaluating health promotion activities -- 6. Attitudes, values and health behaviours -- 7. Information giving in health promotion -- 8. Health promotion in midwifery training -- 9. Partnership working and the midwife -- 10. Sexual health promotion in midwifery practice -- 11. Promoting breastfeeding: what works? -- 12. Smoking, pregnancy and the midwife -- 13. The challenge of mental health promotion -- 14. Domestic violence and health promotion: midwives can make a difference -- 15. The role of complementary and alternative medicine in health promotion rnrnrnrnrnThis book explores the role of the midwife as a health educator, focusing on the relevant models, the factors which influence health and topics including midwifery ethics, communication, counselling, the media and assertiveness.